As a copacker who has created dozens of recipes for people - there's a secret ingredient that people are missing.
Marketing.
This week, a local shopkeeper gave me a sauce for free (since it was a week past expiration). It was a beautiful symphony of multiple flavors that danced together brilliantly. In other words - the brand failed to get it to move off the shelf.
I loved the taste of the sauce. Impeccable.
But it was missing one thing.
An attractive label. A brand identity.
Ladies and gents, if you're trying to get in the business, know that the design matters so much.
I'm happy to take a look at any of your labels for free and provide feedback.
Marketing.
This week, a local shopkeeper gave me a sauce for free (since it was a week past expiration). It was a beautiful symphony of multiple flavors that danced together brilliantly. In other words - the brand failed to get it to move off the shelf.
I loved the taste of the sauce. Impeccable.
But it was missing one thing.
An attractive label. A brand identity.
Ladies and gents, if you're trying to get in the business, know that the design matters so much.
I'm happy to take a look at any of your labels for free and provide feedback.